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DELIVERABILITY

Cold Email Deliverability Checklist: 15 Steps Before You Hit Send

LT
LeadSnipper Team
8 min read

Run through this checklist before every cold email campaign. Skip any step and you risk the spam folder. Use LeadSnipper's deliverability tool to automate most of these checks.

01SPF record configured and validated
02DKIM signatures enabled and DNS records added
03DMARC policy set (start with p=none, monitor reports)
04Sending domain is separate from main company domain
05Domain has been warmed up for 2-4 weeks
06All contacts verified with Reoon before upload
07Bounce rate under 3% on test batch
08Daily send volume within safe limits for domain age
09Unsubscribe link included in every email
10Physical address included in email footer
11No spam trigger words in subject lines
12Maximum 1-2 links per email
13Plain text version included alongside HTML
14Domain health dashboard shows green across all signals
15Google Postmaster Tools configured for Gmail monitoring

Download the Full Checklist

Get the printable PDF version with detailed instructions for each step: LeadSnipper Deliverability Checklist (PDF)

For deeper guidance, read how to avoid the spam folder and our complete warmup and verification guide.