Cold Email Savings Calculator
See your annual spend difference in seconds. Enter your monthly email + contact volume and compare Instantly, Smartlead, and LeadSnipper BYO SES with threshold-aware billing.
How much are you wasting on Instantly/Smartlead vs LeadSnipper + AWS SES?
Enter monthly volume, see your annual cost gap, and keep your sending infrastructure in your control.
FX used: $1 = ₹96. AWS SES pricing used: ₹1 per 1,000 emails.
Instantly anchor
Hypergrowth ($97/mo)
₹1,11,744/year
Smartlead anchor
Pro ($78/mo)
₹89,856/year
LeadSnipper BYO SES total
₹12,492/year
Saved vs Instantly
₹99,252/year
Saved vs Smartlead
₹77,364/year
BYO SES rule: free up to 1,000 contacts and 2,000 emails/month. ₹999/month applies only when both limits are crossed.
LeadSnipper Managed SES total
Custom
Matched plan: Custom
Volume exceeds published managed tiers. Contact sales.
Saved vs Instantly
Custom
Saved vs Smartlead
Custom
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Instantly tiers
Growth: $47 (1k contacts, 5k emails)
Hypergrowth: $97 (25k contacts, 100k emails)
Light Speed: $358 (100k contacts, 500k emails)
Smartlead tiers
Base: $32 (2k contacts, 6k emails)
Pro: $78 (30k contacts, 90k emails)
Unlimited Smart/Prime: $144 / $315
LeadSnipper BYO SES rule
Free platform up to 1,000 contacts and 2,000 emails/month.
After that: ₹999/month platform + AWS SES usage.