Cost Calculator
How much are you leaving on the table?Calculate your cold email cost savings.
Enter your monthly email volume. See the annual cost difference between Instantly, Smartlead, and LeadSnipper side by side — in seconds.
QUICK PRESETS:
Your volume
FX rate: $1 = ₹96
AWS SES: ₹1 per 1,000 emails
Competitor plans matched
Instantly
Hypergrowth — $97/mo
₹1,11,744/yr
Smartlead
Pro — $78/mo
₹89,856/yr
LeadSnipper BYO AWS SES
You own the infrastructure
₹12,492/year
Platform
₹999
/month
AWS SES
₹42
/month
Total
₹1,041
/month
Saved vs Instantly
₹99,252
/year
Saved vs Smartlead
₹77,364
/year
Plan Reference
Instantly tiers
Growth — $47/mo
1,000 contacts · 5,000 emails
1,000 contacts · 5,000 emails
Hypergrowth — $97/mo
25,000 contacts · 1,00,000 emails
25,000 contacts · 1,00,000 emails
Light Speed — $358/mo
1,00,000 contacts · 5,00,000 emails
1,00,000 contacts · 5,00,000 emails
Smartlead tiers
Base — $32/mo
2,000 contacts · 6,000 emails
2,000 contacts · 6,000 emails
Pro — $78/mo
30,000 contacts · 90,000 emails
30,000 contacts · 90,000 emails
Unlimited Smart — $144/mo
Unlimited contacts · 1,50,000 emails
Unlimited contacts · 1,50,000 emails
Unlimited Prime — $315/mo
Unlimited contacts · 56,94,000 emails
Unlimited contacts · 56,94,000 emails
LeadSnipper BYO rule
Free up to 1,000 contacts and 2,000 emails/month.
₹999/month platform fee when both limits are exceeded.
AWS SES: ~$0.10 per 1,000 emails — paid directly to AWS.
Comparing tools before switching? Read the full breakdowns: