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Cold Email Cost CalculatorAWS SES vs Smartlead vs Instantly vs LeadSnipper (2026)

Enter your monthly email volume, pick your current tool, and see exactly how much you save with LeadSnipper + AWS SES — in seconds.

Your Setup

1K500K

AWS SES: $0.10 per 1,000 emails
LeadSnipper plans are volume-based, not per-seat

 InstantlyLeadSnipper
Platform fee₹4,850/mo₹2,450/mo
Sending cost (SES)Included₹250/mo
Monthly total₹4,850₹2,700
Annual total₹58,200₹32,400

Your annual savings

₹25,800

per year vs Instantly44% cheaper

50,000 emails/mo · 5 domains · Growth plan

Instantly — matched tier

Hypergrowth₹4,850/mo

Shared infrastructure, separate warmup network

Start free trial

Cold email tool pricing at every scale

Monthly cost comparison across all major cold email platforms. LeadSnipper combines a flat platform fee with AWS SES pay-per-send — so costs grow linearly, not in pricing-tier jumps.

Monthly EmailsLeadSnipperAWS SES OnlyInstantlySmartleadLemlistMailshakeApollo
10,000$20/mo$1.00/mo$97/mo$78/mo$99/mo$85/mo$49/mo
50,000$54/mo$5.00/mo$97/mo$78/mo$159/mo$85/mo$119/mo
100,000$59/mo$10.00/mo$97/mo$144/mo$159/mo$85/mo$119/mo
500,000$169/mo$50.00/mo$358/mo$315/mo$159/mo$85/mo$119/mo

Prices are published monthly rates as of July 2026. Instantly, Smartlead, Lemlist, Mailshake, and Apollo tiers are matched to the cheapest plan that covers the volume. AWS SES is $0.10/1,000 emails. LeadSnipper total = platform fee + SES usage.

Frequently asked questions.

How is the LeadSnipper cost calculated?

LeadSnipper costs combine a flat platform fee (Starter ₹999/$19, Growth ₹2,499/$49, or Scale ₹5,999/$119 per month) plus AWS SES usage at $0.10 per 1,000 emails. The platform fee covers campaigns, warmup, verification, and domain health. You pay AWS directly for sending.

What AWS SES pricing is used in this calculator?

We use the standard AWS SES rate of $0.10 per 1,000 emails ($0.0001 per email). This is the publicly listed price for sending from outside EC2. If you send from EC2, the first 62,000 emails per month are free — making LeadSnipper even cheaper.

Are competitor prices up to date?

We update competitor pricing quarterly from their public pricing pages. Prices shown are for monthly billing (not annual discounts). Last updated: July 2026. If you see an error, email us at rehan@leadsnipper.com.

Is there a free trial of LeadSnipper?

Yes. Start free with no credit card. You get 1,000 emails, 500 contacts, basic analytics, and API access for 14 days. Enough to run a real campaign and see if LeadSnipper fits your outbound workflow.

What does 'number of sending domains' affect?

LeadSnipper plans are volume-based, not per-domain. You can connect unlimited domains on Growth and Scale plans. The input here helps illustrate how per-seat and per-inbox pricing on other tools (like Mailshake and Instantly) can balloon costs when you add domains.

Can I share my calculator results?

Yes. Your inputs are encoded into the URL. Copy the link and share it — anyone opening it will see your exact comparison pre-filled.